The Dallas Cowboys enter the 2026 NFL season with one of the most recognizable brands in professional sports. Whether you are a die-hard fan looking for the official hex codes for a DIY project, or a traveler planning your first trip to AT&T Stadium, this guide provides the definitive technical breakdown of the Dallas Cowboys identity.
Dallas Cowboys Brand Palette and Colors
The Dallas Cowboys color scheme is a core part of their history. Below are the official technical color codes for the 2026 season:
| Usage | Color Name | Hex Code | Color | RGB |
| Primary | Royal Blue | #003594 | 0, 53, 148 | |
| Secondary | Silver | #869397 | 134, 147, 151 | |
| Accent | White | #FFFFFF | 255, 255, 255 |
2026 Helmet and Logo Design
The 2026 Dallas Cowboys helmet features the historic blue Lone Star logo. For the 2026 campaign, the team will primarily use their metallic silver-blue shell with gray facemasks.
Keep an eye out for potential “Alternate” or “Throwback” helmet announcements during the summer months.
Home Field: AT&T Stadium
The Dallas Cowboys play their home games at AT&T Stadium, located in Arlington, TX. Known for its retractable roof, massive center-hung video board, and standing-room expansion to over 105,000 for big events, it remains one of the premier venues in the NFC.
- Opened: 2009
- Capacity: 80,000
- Surface: Hellas Matrix Turf
- Roof Type: Retractable
AT&T Stadium Seating Chart
Plan Your 2026 Dallas Cowboys Season
Don’t just look the part – be ready for every kickoff. Use our trackers to stay ahead of the game.
2026 Dallas Cowboys Schedule and Key Matchups
While the full week-by-week schedule (with dates and TV times) will be released by the NFL on Thursday, May 14, 2026 at 8:00 PM ET, the Dallas Cowboys’ 2026 opponents are already locked in.
📅 Schedule Release Alert: The full 2026 NFL schedule drops Thursday, May 14 at 8:00 PM ET. We will update this page as soon as the Dallas Cowboys’ kickoff times and TV broadcasts are announced.
2026 Dallas Cowboys Strength of Schedule Analysis
The Dallas Cowboys enter 2026 with the #29 hardest schedule in the NFL, placing them in the The Gauntlet tier. The Cowboys face the entire NFC West and AFC South in 2026, plus a home date with the Baltimore Ravens as the rotating 17th game. For the full breakdown, see our Dallas Cowboys 2026 Strength of Schedule Analysis or the 2026 NFL Strength of Schedule master rankings.
Future Opponents and Schedule Rotations (2027-2030)
The NFL’s rotational scheduling formula sets each team’s future inter-conference and intra-conference opponents on a 3-year and 4-year cycle, plus standings-based matchups every season. For Dallas Cowboys fans planning ahead, see our team-specific page for multi-year future-opponent updates: Dallas Cowboys Future Opponents and Schedules.
Dallas Cowboys Identity FAQ
What is the official Dallas Cowboys primary color? The primary color is Royal Blue, represented by hex code #003594.
Is AT&T Stadium grass or turf? AT&T Stadium uses a Hellas Matrix Turf playing surface.
Where can I download a printable Dallas Cowboys schedule? You can find our low-ink printable PDF tracker on our 2026 Dallas Cowboys Schedule Hub. For full team news, see the Dallas Cowboys official site.
