Here’s your Super Bowl LX commercials preview 2026. Super Bowl LX isn’t just about the matchup between the New England Patriots and Seattle Seahawks at Levi’s Stadium-it’s a cultural event where the commercials often steal the show. With Bad Bunny headlining the Apple Music halftime performance, the ads will compete for attention from an expected audience topping 100-130 million viewers. These spots draw massive non-sports fans, blending humor, nostalgia, celebrity power, and timely trends like AI and health tech. Many brands have already released teasers or full spots online, building hype ahead of kickoff on February 8.
Super Bowl LX Ad Costs: Record-Breaking Stakes
A 30-second spot during Super Bowl LX commands eye-watering prices, reflecting the event’s unmatched reach. NBC sold out inventory early, with costs hitting new highs due to demand from tech, pharma, and betting advertisers.
Here’s a quick comparison of recent Super Bowl ad prices (30-second national spot):
- 2023: ~$7 million
- 2024: ~$7 million
- 2025: $7-7.5 million
- 2026: $8-10 million (some late buyers reportedly paid up to $10 million)
All-in costs-including production, celebrity fees, and promotions-often exceed $12-20 million per ad. Celebrity talent fees have moderated slightly this year amid tighter budgets, but stars remain a key driver for virality. Brands justify the spend because Super Bowl ads deliver massive ROI through social buzz, brand recall, and long-term cultural impact.
Super Bowl LX Commercials Preview – Expected Ads and Brands
Here’s your Super Bowl LX commercials preview for watching the Super Bowl. This year’s lineup features a surge in tech/AI (around 16 ads), health/pharma (weight-loss and telehealth focus), and betting, while traditional food/beverage spots dip slightly. Expect a mix of heartfelt stories, nostalgia, and humor-though some predict fewer pure laughs as informative ads rise.
Key confirmed or heavily teased participants include:
- Bud Light (“Keg”): A sequel reuniting Peyton Manning, Post Malone, and Shane Gillis from last year’s spot. Expect bro-energy and beer-fueled antics.
- Budweiser (“American Icons”): Classic Clydesdales, an American eagle, and Lynyrd Skynyrd vibes for patriotic nostalgia.
- Pringles: Sabrina Carpenter builds her “perfect man” (Pringleleo) from chips-complete with dinner mishaps and a kiss cam moment.
- Fanatics Sportsbook: Kendall Jenner addresses the “Kardashian Kurse” (bad luck for athletes she dates), tying into betting humor.
- Grubhub: George Clooney promotes “Eat the Fees” deals on orders over $50, directed by Yorgos Lanthimos.
- Meta (Oakley AI glasses): Marshawn Lynch, Spike Lee, IShowSpeed, Akshay Bhatia, and Sky Brown pitch “Athletic Intelligence” for performance-enhancing smart eyewear.
- Ro (weight-loss/health): Serena Williams debuts for the telehealth brand.
- Michelob Ultra: Kurt Russell and Lewis Pullman lead, joined by Chloe Kim and T.J. Oshie.
- Squarespace: Emma Stone in a hissy fit over domain names, directed by Yorgos Lanthimos (their sixth collab).
- Ritz: Bowen Yang, Jon Hamm, and Scarlett Johansson in a beach-party jet ski adventure.
- Other notables: Rocket Mortgage (neighborly connection story), T-Mobile (Backstreet Boys nostalgia with Druski, mgk, Pierson Fodé), Dunkin’ (Ben Affleck’s “Golden Cringe” VHS-era pitch), Comcast Xfinity (“Jurassic Park” nostalgia), and more from Hims & Hers, DraftKings (Colin Jost and Michael Che), and pharma like Novo Nordisk.
Many ads lean into celebrity ensembles, nostalgia (movies, music), and cultural shifts toward wellness over pure party vibes.
Celebrity Appearances
Stars are everywhere in the Super Bowl Ads, with fees reportedly down for some A-listers but still driving buzz. Standouts include:
- Pop/Entertainment: Sabrina Carpenter (Pringles), Post Malone (Bud Light), Charli XCX (Poppi teaser), Rachel Sennott (Poppi).
- Actors: George Clooney (Grubhub), Emma Stone (Squarespace), Bradley Cooper (Uber Eats?), Ben Affleck (Dunkin’), Kurt Russell & Lewis Pullman (Michelob Ultra), Ben Stiller, Jennifer Aniston, Matt LeBlanc.
- Sports Icons: Peyton Manning (Bud Light), Serena Williams (Ro), Marshawn Lynch (Meta), plus Olympians and athletes.
- Others: Kendall Jenner (Fanatics), Spike Lee & IShowSpeed (Meta), Backstreet Boys (T-Mobile).
Crossovers blend sports, music, and film for broad appeal-perfect for tying into game props like “Which celeb ad goes most viral?” or halftime energy.
Super Bowl Ad Predictions and Trends
- AI Dominance: Tech ads (Meta glasses, AI tools) will showcase “smart” futures-some informative, others poking fun. Could lead to fewer traditional comedy spots.
- Health & Wellness Shift: Weight-loss drugs (Ro, Hims & Hers) and feel-good narratives rise amid cultural changes-less booze focus, more “better living.”
- Nostalgia & Heartstrings: Budweiser Clydesdales, movie tie-ins (Jurassic Park), and emotional stories (Rocket Mortgage) tug at feelings.
- Viral Winners/Losers: High buzz for Sabrina Carpenter’s quirky Pringles spot, Kendall Jenner’s self-aware betting troll, or Peyton Manning reunions. Riskier: Overly serious AI/pharma pitches might flop if they feel preachy.
- Betting Angle: For sportsbrackets.net readers-prop bets on most-liked ad (via USA Today Ad Meter or social polls), or which brand trends highest post-game. Tie-ins to the Pats-Seahawks game could include regional nods or underdog vibes.
Super Bowl ads air throughout the NBC broadcast (starting around 6:30 PM ET kickoff), with many already viewable online for early reactions.
What do you think will be the breakout hit?
You can checkout some of the commercials here: https://youtu.be/YwKKLYXKMhI
Super Bowl LX Resources
Dive deeper into Super Bowl LX (Patriots vs. Seahawks, Sunday, February 8, 2026 at Levi’s Stadium in Santa Clara, CA) with these handy tools, guides, and updates from SportsBrackets.net. Kickoff is at 6:30 p.m. ET (3:30 p.m. PT), broadcast on NBC and streaming on Peacock. Pregame coverage starts around 1:00 p.m. ET.
- Free Printable Super Bowl LX Prop Bets 2026: Patriots vs Seahawks Squares Add-On
Download our customizable prop bets sheet and squares grid for your party—perfect for tracking player props, halftime fun, and more. - Free Super Bowl Squares Random Number Generator & Custom Grid Maker – Super Bowl LX 2026
Generate your 100-square grid instantly with random numbers. Easy setup for pools—print and play! [Link to generator tool] (42+ views) - How to Play Super Bowl Squares 2026: Step-by-Step Setup, Random Numbers, Rules & Payout Ideas
Full guide to running your squares pool, including common payout structures for Patriots-Seahawks. - Free Super Bowl LX Printable Bingo Cards
- Free Parlay Builder for Super Bowl & More
Use our parlay odds calculator to build bets across player props, game outcomes, and more.
